A design studio working across brand identity and digital product. We help founders, in-house teams, and agency partners ship work that holds together. From a logo on a shelf to a screen in someone's hand.

Our Vision

Good design shows up across the whole brand. We work across identity and digital product so the experience holds together wherever it lands. From the first impression someone gets, to the tenth time they use it.

Approach

Fewer projects, closer to home.
Direct relationships, considered work, proper handoff.

Strategy

We start by understanding the business, the audience, and what the work actually needs to do. Positioning, naming, voice, and the early decisions that shape everything downstream. Strategy isn't a deck, it's the foundation everything else is built on.

Design

Identity systems and digital products built to scale. Brand work that holds across formats; from logos to packaging to digital touchpoints. Product UI that's considered, accessible, and built for the people using it.

Delivery

We hand off clean files, working components, and proper documentation. Marketing sites built in Framer or handed to your dev team. The work should live on after we step back.

Team

A small team taking on a small number of projects at a time. Direct working relationships, no account layers.

clients

DEPT
Kali Healthcare

Ecoy

D-Line
Flip App

Lifeline

AEYIA

Loafers

Livewire

Industries

Healthcare
Sleep & Home
Hospitality
Sustainable Goods

Wellness
Digital Product
Fitness

What we do

We work across brand identity and digital product. From positioning and naming through to UI, packaging, and websites.


Direct working relationships, fewer projects at a time, made to last.

Strategy & Direction

Positioning

Naming

Tone of Voice

Audience Research

Brand Audit

Competitive Review

Art Direction

Identity & System

Logo & Wordmark

Type System

Colour Palette

Iconography

Photography Direction

Motion Direction

Brand Guidelines

Packaging

Print & Collateral

Product & Digital

Product UI / UX

Design Systems

Marketing Websites

Landing Pages

Investor Kit

Prototyping
Developer Handoff

What we work on and how we work.

Services

What we work on and how we work.

Services

What we work on and how we work.

Services

Frequently Asked

What kind of work do you take on?

We work across brand identity and digital product. Most engagements are full brand systems, brand refreshes, product UI design, or marketing websites. We're best suited to projects where craft matters and the engagement runs deeper than a quick brief.

How do you price?

Fixed scope where possible. Day rate for open-ended work. Always transparent before we start. Typical projects start at $15–25k AUD and scale based on scope.

Where are you based?

Melbourne, Australia. We work with clients across ANZ, US and Europe.

How long do projects take?

Brand projects: 4–10 weeks. Product design: 6–16 weeks. Websites: 4–8 weeks. Investor kits: 2–3 weeks. Ongoing partnerships: monthly retainer.

But we are aware every project is different, so if you'd like to discuss more, please get in touch.

Do you work with agencies?

Yes. We work as a freelance design partner on client projects with agencies like DEPT.

Direct relationship, embedded into the team for the duration of the engagement.

What's the working relationship like?

Direct. You work with us, not a rotating team. We take on a small number of projects at a time so each one gets real attention.

What happens after the project?

We hand off clean files, working components, and proper documentation.

Where it helps, we run a short training session with your team. The work should live on after we step back.

Frequently Asked

What kind of work do you take on?

We work across brand identity and digital product. Most engagements are full brand systems, brand refreshes, product UI design, or marketing websites. We're best suited to projects where craft matters and the engagement runs deeper than a quick brief.

How do you price?

Fixed scope where possible. Day rate for open-ended work. Always transparent before we start. Typical projects start at $15–25k AUD and scale based on scope.

Where are you based?

Melbourne, Australia. We work with clients across ANZ, US and Europe.

How long do projects take?

Brand projects: 4–10 weeks. Product design: 6–16 weeks. Websites: 4–8 weeks. Investor kits: 2–3 weeks. Ongoing partnerships: monthly retainer.

But we are aware every project is different, so if you'd like to discuss more, please get in touch.

Do you work with agencies?

Yes. We work as a freelance design partner on client projects with agencies like DEPT.

Direct relationship, embedded into the team for the duration of the engagement.

What's the working relationship like?

Direct. You work with us, not a rotating team. We take on a small number of projects at a time so each one gets real attention.

What happens after the project?

We hand off clean files, working components, and proper documentation.

Where it helps, we run a short training session with your team. The work should live on after we step back.