Ecoy makes bamboo bedding. The business had grown past its original identity; product ranges had expanded, the audience had shifted toward a more considered customer, and the existing brand no longer reflected where the company was going. A refresh was needed across identity, packaging, and the web.

We built a new identity system from the ground up, keeping what was working and letting go of what wasn't. The updated wordmark, type system, and colour palette lean into the natural material Ecoy works with, without tipping into the clichés of the sustainability category. Packaging was redesigned as a family; each product now sits within a coherent system while still standing on its own on shelf. The web presence was rebuilt alongside it to carry the new brand into every customer touchpoint.

A brand that matches where Ecoy is now, not where they started. The new system scales across current and future product lines without needing constant patching, and positions Ecoy to compete with more established players in the bedding category. Work is ongoing as new collections, campaigns, and product launches continue to roll through the system.