Gutsy partnered with R6 Digital to refresh its brand and packaging, bringing new life to Australia’s leading wild ferment company. The goal was to capture the authenticity and craft behind Gutsy’s process, from small-batch fermentation to their vibrant, health-driven ethos. The new identity blends natural textures, organic shapes, and earthy tones to reflect the brand’s grounded personality, while the refreshed packaging and digital presence give it a premium edge that stands out on shelves and screens alike. The result is a brand that feels honest, alive, and unmistakably Gutsy - balancing simplicity with substance to connect with both loyal fans and new audiences.