One system, many parts

AEYIA is a wellness marketplace for finding the right practitioner and staying with them over time. The challenge was scope. A marketplace, an academy that trains practitioners, memberships, community and a charity arm all had to feel like one considered thing rather than a bundle of features.

Structure before polish

PGS led UX and product design across the platform, mapping how the parts connect before designing any screens, so the depth stayed even across the whole system instead of going deep in one area and thin everywhere else.

Every flow moved from wireframe to high fidelity, with the structure settled before any of the polish went on.

Discernment over transaction

One idea runs through the product: discernment over transaction. The client side starts from how someone feels rather than a blank search bar, and first contact is a free discovery call rather than a payment screen.

Underneath sits a design system built on atomic principles, so the product stays consistent and fast to build as it grows. In development, build-ready for its first release.