Four seasons before lunch

Mostly Fine is a concept body care brand built around Melbourne weather, which changes its mind four times before lunch. The reference point was Necessaire: calm, premium and minimal. This one just checks the forecast first.

The range is the forecast. Six products, each tied to a condition, checked top to bottom until one matches. Wind over 30 km/h means Gale, a barrier stick. Under 10°C means Cold Snap, a hand and lip balm. Dry Spell, Humid and UV Index cover dry air, sticky air and sun. Everything else gets Front, a daily body wash.

Labels made by the weather

Every label is generated from the weather on the day it is made. Temperature sets the colour, humidity softens it and adds contour lines, wind drags it across the pack and UV lights up the centre. Fine white contour lines sit over the gradient, so no two batches look the same.

The batch code is the date plus the wind direction, so a south-westerly on 29 October 2026 becomes BATCH 291026-SW.

PGS built a browser-based generator to make them, coded from scratch with no AI. It outputs labels, Instagram posts, large grids and custom sizes.

One white panel

The mark is a circle and a rounded square overlapped, with the overlap knocked out. The wordmark and product names are set in Recia, weather readings in Doto, a dot-matrix face, and supporting copy in Geist Mono.

Every pack gets a single white label panel, on the main face only, so the gradient does the talking. Directions, ingredients and a skin forecast for the day are printed straight onto the gradient. The same rule runs across cartons, bottles, tubes and tubs, with technical illustrations of the range to match.

The business cards carry the contour lines as an emboss, running off the edges.

Conditions apply.